Job Description

1. Responsible for writing brand promotion content, including press releases, official WeChat articles, event copy, etc., to ensure the content aligns with the brand tone. Meanwhile, oversee content release channels such as the official website and social media accounts, update them regularly, and monitor the communication effect.
2. Establish and maintain good relationships with industry media and KOLs (Key Opinion Leaders), including daily communication, holiday greetings, etc. According to communication needs, coordinate with media to conduct brand reports, hotel project visits, or cooperate in launching special promotion activities.
3. Assist in planning brand marketing activities, such as hotel new product experience sessions, industry exhibitions, online live-streaming promotions, etc. Be responsible for pre-event preparation, on-site execution and post-event summary to ensure the smooth implementation of the activities.
4. Daily monitor public opinion information about the company and its affiliated hotels on online platforms (such as social media and review websites). When negative reviews or potential crises are found, report them in a timely manner and assist in formulating preliminary response plans to reduce negative impacts.
5. Oversee promotional brochures, posters, videos, etc., to ensure the quality of materials is consistent with the brand image. Meanwhile, collect and organize communication data (such as page views, media exposure), and form reports for the team to optimize strategies.
6. Understand the market trends of the hotel industry, consumer preferences and the communication dynamics of competitors, and be able to provide references for communication strategies.

Job Qualifications

1. Aged 20-30, in good health, with a bachelor’s degree or above, and a good image and temperament;
2. Familiar with hotel management-related knowledge;
3. Possess strong adaptability in handling customers’ emergency incidents and good communication skills with customers;
4. Have excellent communication skills;
5. Proficient in the operation of office software such as Word, Excel, and PowerPoint;
6. Full of enthusiasm for work and in a vibrant mental state.

 

Contact: Freda Zhang    Email: hrm@btlhospitality.com