From the Orient, serving the world

In accordance with the ideology of “From the Orient, serving the world”, devoted to create the Oriental service Chinese luxury hotel brand.

Founder of BTL Group

A vateran of hospitality industry, founded the company in 2012, has had various executive positions in different international hotel chains, including Accor, IHG, Banyan Tree Hotels & Resorts, Shangrila Group.

BTL's Stories

Founder of BTL Group;
Wei Hotels;
Yu Hotels;
Bolun Hotels;
DU House Hotels;
Domus Hotels
;
Sponsor of WEI Academy;
BTL Collection;
BTL Wellness;

Our History

2012 — Establishment of BTL Group with offices in Beijing and Shanghai as the general agent of the luxury HÔTELS & PRÉFÉRENCE for Asia.
2013 — Introduced Sabre Reservation System affiliation to boutique hotels in China.
2014 — Developed and commenced management of the first Chinese managed hotel in Tbilisi, and successfully held the “Belt and Road” Summit.
2015 — Rebranded Kempinski Yixing to Hotel PRÉFÉRENCE.
2016 — The first Chinese luxury hotel, WEI Retreat opened in Tianmu Lake.
2016 – BTL established a funky fashion brand: “ DU House”.Start of a cooperation agreement with Rainbow Fish Rehabilitation & Nursing Care Center, injecting hospitality service into high-end wellness treatment .
2017 — The first YU Boutique Hotel opened in Nanchang.Opened the first WEI Academy in Sanya with the aim to improve the hospitality industry education based on Chinese culture.
2018 — WEI Academy developed in Linyi and Shanghai.H18, the high end time share club house, opened in Shanghai.
2019 — Refurbished DU House as mock-up hotel in Shanghai.Start of  agreement with Fauchon Hospitality as the general agent for China.Took over WE Hotel Toya in Hokkaido, venturing into Japan.

Our Service

Integrating with Chinese traditional culture and Neoteric innovation, BTL group makes the feelings of comfort, inspiration, elegance and enthusiasm so as to reach high-level working standard.

Considering Chinese special backgrounds of hotel industry and different requirements of China’s hotel owners, the service has been created to successfully deliver the most practical solutions for the clients

A professional team to participate in the pre- planning stage of the project provides a comprehensive feasibility study and analysis.

After conclusion of the area program, our professionals will provide technical support to assist and guide the hotel project from planning, design to construction.

One-stop shopping. Facilities procurement and installation, staff recruitment and training, hotel management rules and regulations, pre-opening guidance.

New members of BTL join and be entitled to BTL marketing and sales channels from corporate office and other branch offices. This will allow new members to enter world class hotels known in the global market.

Our Mission

From the 5000 years of Chinese culture and the emperor palace etiquette, discovering the lost Chinese culture of service that the modern generation is searching for the new life style of hotel and resort experiences. creating the standards of Oriental Service for the Chinese luxury hotel brand