About BTL

Bring The Legend

BTL , It’s DNA – Oriental Origin, it’s values – International Service,
it’s culture – Bring the legend.

Founder of BTL Group

Mr. Philip Wei，Founder of BTL Group.

深耕酒店行业30余年，挚爱中国传统文化。致力于传承文化，以中国文化为根基，融入到酒店经营的各个环节；打造能够引领民族品牌并有国际竞争力的国际性酒店品牌，振兴中国酒店品牌。

Mr. Philip Wei

MBA of the Hong Kong Polytechnic University.  A senior hotel executive with experience of 30  years, and recognized for a strong track record  of success in China. Experienced in strategic  development & project implementation in multi-brand settings. Highly self-driven,  passionate and set high standards to ensure  execution and level of prescribed quality.
Founder of BTL Group；
Wei Hotels；
Yu Hotels；
Bolun Hotels；
DU House Hotels；
Domus Hotels
；
Sponsor of WEI Academy；

Our History

2012 — Establishment of BTL Group with offices in Beijing and Shanghai as the general agent of the luxury HÔTELS & PRÉFÉRENCE for Asia.
2013 — Introduced Sabre Reservation System affiliation to boutique hotels in China.
2014 — Developed and commenced management of the first Chinese managed hotel in Tbilisi, and successfully held the “Belt and Road” Summit.
2015 — Rebranded Kempinski Yixing to Hotel PRÉFÉRENCE.
2016 — The first Chinese luxury hotel, WEI Retreat opened in Tianmu Lake.
2016 – BTL established a funky fashion brand: “ DU House”.Start of a cooperation agreement with Rainbow Fish Rehabilitation & Nursing Care Center, injecting hospitality service into high-end wellness treatment .
2017 — The first YU Boutique Hotel opened in Nanchang.Opened the first WEI Academy in Sanya with the aim to improve the hospitality industry education based on Chinese culture.
2018 — WEI Academy developed in Linyi and Shanghai.H18, the high end time share club house, opened in Shanghai.
2019 — Refurbished DU House as mock-up hotel in Shanghai.Start of  agreement with Fauchon Hospitality as the general agent for China.Took over WE Hotel Toya in Hokkaido, venturing into Japan.

Our Service

Integrating with Chinese traditional culture and Neoteric innovation, BTL group makes the feelings of comfort, inspiration, elegance and enthusiasm so as to reach high-level working standard.

Consultant Service

Considering Chinese special backgrounds of hotel industry and different requirements of China’s hotel owners, the service has been created to successfully deliver the most practical solutions for the clients

Feasibility Analysis

A professional team to participate in the pre- planning stage of the project provides a comprehensive feasibility study and analysis.

Hotel Development

After conclusion of the area program, our professionals will provide technical support to assist and guide the hotel project from planning, design to construction.

Opening Service

One-stop shopping. Facilities procurement and installation, staff recruitment and training, hotel management rules and regulations, pre-opening guidance.

Mandatory Administration

New members of BTL join and be entitled to BTL marketing and sales channels from corporate office and other branch offices. This will allow new members to enter world class hotels known in the global market.

Our Mission

From the 5000 years of Chinese culture and the emperor palace etiquette, discovering the lost Chinese culture of service that the modern generation is searching for the new life style of hotel and resort experiences. creating the standards of Oriental Service for the Chinese luxury hotel brand

OUR PARTNERS