Bring The Legend
BTL , It’s DNA – Oriental Origin, it’s values – International Service,
it’s culture – Bring the legend.
Founder of BTL Group
Mr. Philip Wei
With more than 33 years of experience in the hotel industry, with its profound cultural heritage and international vision, it has created a unique hotel philosophy that combines Oriental tradition with modern luxury. Always uphold the mission of “serving the world with Chinese cultural etiquette”, through its multi-brand matrix, continue to explore the integration of traditional culture and modern services, so that global travelers can understand the elegance and depth of the East.
Mr. Philip Wei
MBA of the Hong Kong Polytechnic University. A senior hotel executive with experience of 30 years, and recognized for a strong track record of success in China. Experienced in strategic development & project implementation in multi-brand settings. Highly self-driven, passionate and set high standards to ensure execution and level of prescribed quality.
Founder of BTL Group；
Wei Hotels；
Yu Hotels；
Bolun Hotels；
DU House Hotels；
Domus Hotels
；
Sponsor of WEI Academy；
Our History
In 2012, Mr. Philip Wei founded “BTL HOSPITALITY”.
In 2014, WEI Retreat – the Oriental elegance, China’s first luxury hotel brand was founded.
In 2015, in line with the strategic layout of “The Belt and Road”, BTL COLLECTION Hualing Hotel successfully opened in Georgia.
In 2016, WEI brand’s first luxury resort hotel was officially opened in Tianmu Lake, Jiangsu Province
In 2017, “YU BOUTIQUE” – along with “YU”, the second luxury brand was born.
In 2018, WEI brand’s second luxury resort -WEI Anji was officially signed.
In 2018, WEI brand’s first overseas hotel -WEI Fiji was officially signed.
In 2018, WE Hotel Toyako in Hokkaido, Japan, designed by renowned designer Kengo Kuma, opened.
In 2019, the brand “WEI TOWN” and “One Space” were founded, integrating the cultural characteristics of “Zen, tea and medicine” to convey Chinese elements and Chinese spirit, aiming to present the Oriental elegance of “China Town” to the world.
In 2020-2022, with the expansion of its own brands such as “BTL COLLECTION, BOLUN, and DOMUS”.
In 2022, BTL Wellness successfully signed the project of Sheshan Campus, Zhongshan Hospital, Fudan University, Shanghai.
In 2022, WEI brand -WEI Qixianling officially signed a contract.
In 2023, WEI brand -WEI Huizhou officially signed a contract.
In 2023, its WEI brand ranked TOP 13 in the Asian Luxury Hotel Brand Index.
In 2024, WEI brand -WEI Terrace was officially signed.
In 2024, BTL COLLECTION brand – SU· Clear Water Bay Hotel Suqian officially opened.
Our Service
Integrating with Chinese traditional culture and Neoteric innovation, BTL group makes the feelings of comfort, inspiration, elegance and enthusiasm so as to reach high-level working standard.
Considering Chinese special backgrounds of hotel industry and different requirements of China’s hotel owners, the service has been created to successfully deliver the most practical solutions for the clients
A professional team to participate in the pre- planning stage of the project provides a comprehensive feasibility study and analysis.
After conclusion of the area program, our professionals will provide technical support to assist and guide the hotel project from planning, design to construction.
One-stop shopping. Facilities procurement and installation, staff recruitment and training, hotel management rules and regulations, pre-opening guidance.
New members of BTL join and be entitled to BTL marketing and sales channels from corporate office and other branch offices. This will allow new members to enter world class hotels known in the global market.
Our Mission
From the 5000 years of Chinese culture and the emperor palace etiquette, discovering the lost Chinese culture of service that the modern generation is searching for the new life style of hotel and resort experiences. creating the standards of Oriental Service for the Chinese luxury hotel brand
